Customer behavioural strategy setting

We review your business from the perspective of your customers, or market. We identify which behaviours are creating, or eroding value for the business and what decision-making underpin these behaviours.

Options for influencing these decisions using either existing or new mechanisms are identified. These mechanisms span communication channels, services and products.

The key deliverable for strategy setting is a detailed roadmap for what should be done and how, given existing priorities and probability of outcome.