Fractional Chief Behavioural Officer
You want to drive a behavioural agenda from the top, down. You want to make it part of the DNA of the business. But its too soon for the company in its evolution to be taking on the commitment. Fractional services provide all the benefits of a full-time CBO, but at a more digestible price point.
The role of the CBO (or Chief Behavioral Officer) was vaunted in 2015. CBOs, like CEOs, CMOs and CFOs, are C-suite executives responsible for understanding and shaping customer behaviour.
Despite their appeal, CBOs continue to be the exception rather than the rule. Some of the reason for this lies with the scarcity of experienced CBOs, but the other is cost and uncertainty. We solve this by offering fractional services ... part-time, contracted CBO services.