Beyond the carrot-and-stick approach
Using temptation bundling to create lasting behaviour change. Despite our best intentions to make use of the fresh start effect in...
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Ndabenhle Manyoni
Jun 30, 20223 min read
Is a bundle of items really a good deal?
How bundled products and pricing momentarily alter our preferences. Bundling of products is a strategy by which several products are...
Monica Nelissen
Feb 21, 20223 min read
Ignorance is (a temporary) bliss
Overcoming the ostrich effect to better your decision making As I take the first sip of my flat white, an anxious thought enters my mind:...
Zamafiso Sibande
Nov 30, 20213 min read
Black Friday - You snooze, you lose?
It can never be a surprise how the tradition of Black Friday has been turned into The Hunger Games. I have seen videos all over social...
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